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If you have a WordPress site with many pages, sooner or later, you'll face the issue of getting lost in your content. Some posts will gain traffic and traction, but others will remain almost invisible. Is it because the content is bad?
Choosing a web performance optimization agency sounds simple until every proposal starts promising the same thing.
“Better PageSpeed scores.”
“Faster loading.”
Brotli and GZip are two of the most popular compression algorithms for the web, and their browser support is exceptionally good. But we have a new player in town: ZSTD or Zstandard, which is developed by Facebook. Compression is only one part of optimization, so also watch out for broader web performance mistakes.
ZStandard adoption has increased significantly since 2024 when Cloudflare added support for the same. Now it is also available on Cloudflare's free plan and can be enabled using this compression rule. But is Zstandard worth using over Brotli and GZip? Let us find it out today!
Cloudflare introduced Argo in 2017 as an add-on premium service for Cloudflare users. Argo uses smart routing in real time to avoid network congestion. It dynamically finds the most optimal routes through the Cloudflare network and reduces the response times of your website. If you are still comparing CDN options, start with our best CDN provider benchmarks.
Back Forward Cache is a technique browsers use to instantly load a Web Page when the Back or Forward buttons on the browsers are pressed.
Back/Forward Cache is currently supported by all major browsers including Google Chrome, Mozilla Firefox, and Safari. According to Google Chrome's data, about 10% of all navigations on Desktop are either Back or Forward. This number goes all the way to 20% in the case of Mobile browsing.
By ensuring that your website is eligible for Back/Forward Cache, you can make a dramatic difference to the Page Speed and User Experience of your website. It can also complement other stability work such as fixing layout shift during normal page loads.